Elasticity Demand 228660
1. **Problem Statement:** Calculate the own-price, cross-price, and income elasticities of demand for Martabak Power using the estimated demand function and mean values of variables.
2. **Estimated Demand Function:**
$$Q_{mp} = 176.2709 - 106.6901 P_{mp} + 12.1556 P_{ms} + 4.5651 Y$$
where $Q_{mp}$ is consumption (thousand per week), $P_{mp}$ is price of Martabak Power, $P_{ms}$ is price of Martabak Special, and $Y$ is income per capita (in RM1000).
3. **Elasticity Formula:**
Elasticity of $Q$ with respect to variable $X$ is
$$E_X = \frac{\partial Q}{\partial X} \times \frac{X}{Q}$$
4. **Calculate Elasticities at Mean Values:**
Given means: $Q_{mp}=77.5$, $P_{mp}=1.35$, $P_{ms}=1.5$, $Y=14.075$
- Own-price elasticity:
$$E_{P_{mp}} = (-106.6901) \times \frac{1.35}{77.5} = -1.858$$
- Cross-price elasticity:
$$E_{P_{ms}} = 12.1556 \times \frac{1.5}{77.5} = 0.235$$
- Income elasticity:
$$E_Y = 4.5651 \times \frac{14.075}{77.5} = 0.829$$
5. **Interpretation:**
- Own-price elasticity $|E_{P_{mp}}|=1.858 > 1$ means demand is elastic.
- Cross-price elasticity positive means Martabak Special is a substitute.
- Income elasticity positive means Martabak Power is a normal good.
6. **Effect of 10% Price Increase on Consumption:**
$$\%\Delta Q = E_{P_{mp}} \times \%\Delta P = -1.858 \times 10\% = -18.58\%$$
Consumption decreases by 18.58%.
7. **Normal, Inferior, Superior, or Luxurious Good:**
Income elasticity $0.829$ is positive and less than 1, so Martabak Power is a normal good but not luxurious.
8. **Effect of 4.5% Income Increase:**
$$\%\Delta Q = 0.829 \times 4.5\% = 3.73\%$$
Consumption increases by 3.73%.
9. **Substitute or Complementary Good:**
Cross-price elasticity $0.235 > 0$ means Martabak Special is a substitute.
10. **Effect of 7% Increase in Price of Martabak Special:**
$$\%\Delta Q = 0.235 \times 7\% = 1.645\%$$
Consumption of Martabak Power increases by 1.645%.
**Final answers:**
- Own-price elasticity: $-1.858$
- Cross-price elasticity: $0.235$
- Income elasticity: $0.829$
- Demand is elastic.
- Consumption decreases by 18.58% if price increases by 10%.
- Martabak Power is a normal good.
- It is not a luxurious good.
- Consumption increases by 3.73% if income increases by 4.5%.
- Martabak Special is a substitute.
- Consumption increases by 1.645% if price of Martabak Special increases by 7%.