Decision Tree
1. **State the problem:**
Makutano Company must decide whether to develop a new product with a research and development (R&D) cost of 500000.
There is a 70% chance the product launch will be successful and a 30% chance it will fail.
If successful, profits depend on product popularity (high, medium, low) with given probabilities and profits over two years.
If failure, there is a chance to sell the R&D work or it becomes worthless.
2. **Decision tree components:**
- Decision node: Develop Product (cost = 500000)
- Success branch (probability 0.7) leads to a chance node with three outcomes:
- High popularity (0.2) with profits 550000 per annum for 2 years
- Medium popularity (0.5) with profits 450000 per annum for 2 years
- Low popularity (0.3) with profits 350000 per annum for 2 years
- Failure branch (probability 0.3) leads to a chance node with two outcomes:
- Sell R&D (0.6) for 100000
- Worth nothing (0.4) for 0
3. **Calculate total profits for each popularity level:**
Since profits are per annum for 2 years, total profit = profit per annum \times 2
- High: $$550000 \times 2 = 1100000$$
- Medium: $$450000 \times 2 = 900000$$
- Low: $$350000 \times 2 = 700000$$
4. **Calculate expected profit if successful:**
Expected profit = $$0.2 \times 1100000 + 0.5 \times 900000 + 0.3 \times 700000$$
Calculate each term:
- $$0.2 \times 1100000 = 220000$$
- $$0.5 \times 900000 = 450000$$
- $$0.3 \times 700000 = 210000$$
Sum:
$$220000 + 450000 + 210000 = 880000$$
5. **Calculate expected value if failure:**
Expected value = $$0.6 \times 100000 + 0.4 \times 0 = 60000$$
6. **Calculate overall expected value of developing the product:**
Expected value = $$0.7 \times 880000 + 0.3 \times 60000 - 500000$$
Calculate each term:
- $$0.7 \times 880000 = 616000$$
- $$0.3 \times 60000 = 18000$$
Sum and subtract cost:
$$616000 + 18000 - 500000 = 134000$$
7. **Interpretation:**
The expected net profit from developing the product is Shs. 134000.
Since this is positive, it suggests that developing the product is a financially favorable decision.
**Summary:**
- Decision node: Develop Product (cost 500000)
- Success (0.7): Expected profit 880000
- Failure (0.3): Expected value 60000
- Overall expected value: 134000
This decision tree helps visualize probabilities, outcomes, and expected values to guide the decision.