Strawberry Pricing
1. **Problem statement:** Calculate various prices and profits related to selling cartons of strawberries with markup, markdown, and operating expenses.
2. **Formulas and rules:**
- Selling price with markup: $$\text{Selling Price} = \text{Cost Price} \times (1 + \text{Markup Percentage})$$
- Breakeven price including operating expenses: $$\text{Breakeven Price} = \frac{\text{Cost Price}}{1 - \text{Operating Expense Percentage}}$$
- Markdown price: $$\text{Markdown Price} = \text{Original Selling Price} \times (1 - \text{Markdown Percentage})$$
- Profit or loss per carton: $$\text{Profit/Loss} = \text{Selling Price} - \text{Cost Price}$$
- Maximum markdown without loss: solve $$\text{Markdown Price} = \text{Breakeven Price}$$ for markdown percentage.
3. **Given data:**
- Cost price per carton = 12
- Markup = 25% = 0.25
- Operating expenses = 15% = 0.15
- Markdown on unsold cartons = 20% = 0.20
4. **Step 1: Calculate selling price per carton with 25% markup**
$$\text{Selling Price} = 12 \times (1 + 0.25) = 12 \times 1.25 = 15$$
5. **Step 2: Calculate breakeven price per carton to cover cost and operating expenses**
$$\text{Breakeven Price} = \frac{12}{1 - 0.15} = \frac{12}{0.85} \approx 14.12$$
6. **Step 3: Calculate new selling price per carton with 20% markdown on original selling price**
$$\text{Markdown Price} = 15 \times (1 - 0.20) = 15 \times 0.80 = 12$$
7. **Step 4: Calculate profit or loss per carton on unsold cartons sold at markdown price**
$$\text{Profit/Loss} = 12 - 12 = 0$$
So, there is no profit or loss; it breaks even.
8. **Step 5: Calculate maximum markdown percentage without incurring loss**
Set markdown price equal to breakeven price:
$$15 \times (1 - x) = 14.12$$
Solve for $$x$$:
$$1 - x = \frac{14.12}{15} = 0.9413$$
$$x = 1 - 0.9413 = 0.0587 = 5.87\%$$
**Final answers:**
- Selling price with 25% markup: 15
- Breakeven price: approximately 14.12
- Markdown price at 20% markdown: 12
- Profit/loss at markdown price: 0 (break even)
- Maximum markdown without loss: approximately 5.87%