1. **State the problem:** Compare the cost per kilogram of potatoes in London and Dublin to determine which city offers better value for money. 2. **Given information:** - London price per pound (lb): £0.45 - Dublin price per kilogram (kg): €1.48 - Conversion factors: 1 kg = 2.2 lbs, £1 = €1.15 3. **Calculate the price per kilogram in London in pounds:** Since 1 kg = 2.2 lbs, multiplying the price per lb by 2.2 gives the price per kg in London: $$\text{Price per kg in London (£)} = 0.45 \times 2.2 = 0.99$$ 4. **Convert London price per kg into euros for direct comparison:** Using the exchange rate £1 = €1.15, $$\text{Price per kg in London (€)} = 0.99 \times 1.15 = 1.1385$$ 5. **Compare the prices:** - London: €1.1385 per kg - Dublin: €1.48 per kg 6. **Conclusion:** Potatoes are cheaper per kilogram in London (€1.1385) than in Dublin (€1.48). Therefore, potatoes in London offer better value for money.